When is the best time to start planning your year-end campaign? Before year-end. But if you’re reading this later than you intended, don’t panic. Start where you are. Here’s what to prioritize depending on how much time you have. If You’re Starting in August You’re in great shape. Use August and September to build the…
A donor doesn’t experience your organization as separate departments and marketing channels. Effective development directors and VPs understand that an integrated year-end donor journey will help donors buy into your mission and become supporters. Potential donors don’t think: “That was a Meta awareness ad. Now I’m entering the email portion of the campaign.” They simply…
Your nonprofit has a development department. Maybe you even have a marketing person. So, why is year-end fundraising so overwhelming? Often, the problem isn’t expertise. It’s capacity. Look at Everything Happening at Once During year-end giving season, your development team may simultaneously be handling: Meanwhile, a successful fundraising campaign needs its own long list of…
You’ve decided to invest some money in year-end fundraising. If you have a small nonprofit fundraising budget, now comes the harder question: Where should you spend it? When your budget is limited, trying to do everything is usually the wrong strategy. You don’t necessarily need more channels. You need to make the channels you’re using…
Year-end fundraising can feel intimidating when you’re a small nonprofit, especially if you are expected to come up with a no-budget year-end fundraising campaign. You may see larger organizations launching professional videos, beautiful mail campaigns, digital ads and weeks of coordinated fundraising messages. Meanwhile, you’re working with a small staff—or maybe no dedicated fundraising or…